China is an embryonic superpower in world football. With the world’s largest single TV audience, increasing wealth and a public passionate about football, the Chinese market is becoming an essential part of any football brand’s strategy. Football also provides an increasingly attractive vehicle for brand owners to reach China’s growing number of consumers.

The Chinese football industry reflects the complexity of the nation as a whole: it is undergoing rapid development and transformation but is characterised by contrasts between the modern and the out-moded. Already boosted by the 2002 World Cup, interest in Chinese football is set to build in the run up to the Beijing Olympics in 2008 and drive the sport’s development and commercialisation to the next level.

This new report focuses on football in China and is produced in conjunction with Chinese football experts FMMInternational. It is the most comprehensive analysis of the Chinese professional game ever produced.

AREAS COVERED IN THE REPORT INCLUDE:

•	The inner workings of the game and how it is structured and funded
•	Profiles of professional clubs, ownerships, key contacts and related socio-economic profiles
•	Club partnerships, commercial matches, supporters clubs and signing players
•	Sponsorship, merchandising and brand development opportunities
•	Print and new media, the rights market and the football lottery
•	The new Super League, women’s football and future developments

WHAT YOU WILL LEARN FROM THE REPORT?

•	The football business community will learn about the structure of the Chinese football market and the commercial opportunities that exist
•	Suppliers of goods and services to the football industry will learn whom they need to approach to secure contracts and what contracts are available
•	Large organisation will discover how and where they could use football to target Chinese consumers

THIS REPORT SHOULD BE BOUGHT BY:

•	European professional football clubs and leagues
•	Sports marketing, public relations and advertising agencies
•	Rights holders
•	Sports equipment/sportswear manufacturers, agents and merchandisers
•	Support services including accountants, lawyers and management consultants
•	Brand owners and organisations that want to do business in China

REPORT FORMAT
This report is available in print, pdf , or as a combined package.


FOR MORE INFORMATION OR TO ORDER THE REPORT EMAIL

• Email info@sinosoc.com